The goal of content marketing is to drive the demand for products and services by marketing to a group of people who will like and trust your brand, and then convert them into customers. If done correctly content marketing helps improve conversions because it allows you to educate, connect, and become an ideal of the people you are advertising too.
Content marketing save’s you advertising money because you are advertising to a group of people who either like your brand or that there is a high chance of them liking your brand. This causes the leads you get from content marketing to have higher conversion rates.
In essence, content marketing focuses on creating more loyalty and retention with customers or, at minimum, more positive customer behaviors. The more loyal a customer is the more likely they are to continue to buy your product or use your service rather than someone else’s.
WJB Marketing is certified in content strategy by bing, google, Microsoft, and Hubspot, SEM Rush, and more.