Brand identity is what we can see, it’s the design of a brand. It fuels recognition, amplifies differentiation, and makes big ideas and meaning accessible.
A brand for a company is like a reputation for a person. It’s earned by the things you do. One great example of this is Nike
Nike redefined itself and distinguished itself from just another shoe company to an athletic and fitness lifestyle brand. In fact Nike redefined themselves so well they are just shy of becoming the definition of sports. As a result, the Nike Swoosh, has became a logo that is massively recognized throughout the world and is one of the most successful brands today! If any individual company can demonstrate the significance of creating, protecting, and maintaining a brand for a company, Nike is paragon.
Brand Identity consists of things like